What Is SEO / Search Engine Optimization?
SEO is the process of getting free organic traffic to your website from natural search results. Major search engines like Google, Bing and Yahoo have primary search results which are ranked based on relevant content such as local listings, videos and the written content on your website.
Search engine optimization can be quite a mystery to the uninitiated and for many business owners not seeing their website on the first page of Google it can be rather frustrating. What people need to understand is that SEO is an ongoing process and something that needs constant attention. Always remember that you’re not the only business trying to rank on the first page of Google and this is why it’s so important to stay one step ahead of the competition.
The Two Types Of SEO
- On-The-Page-SEO
On the page SEO is basically referring to your websites content and whether or not it is relevant to what you’re trying to rank for. Many people believe that having a clever HTML title is enough to get your site ranked on the first page of Google but if the content is of low quality chances are you will never be found.
The great thing about on site SEO is that you have total control. Each page must contain content that reflects your business and is a true reflection of what you do.
Furthermore the keywords that you would like to rank for must be strategically placed within the content using appropriate structure and headings. We use special tools in order to accomplish all of this but at the end of the day we rely on you to come up with the initial content. After all no one knows your business better than you do.
When it comes to on site SEO and ultimately achieving your goals the main thing to remember is that content is King. The more relevant content your website has the better your chances are of gaining a higher page rank.
- Off-The-Page-SEO
Off page SEO is everything we do outside of the website to improve the ranking on search engines. It consists of things like:
- Listing your site on free directories. There are a multitude of free business listing directories on the net and getting your business listed on every single one of them will do wonders for your websites rank.
- Social media posting such as Facebook, Instagram, Twitter etc
- Blogging and posting regular articles on your site.
- Posting and engaging on forums that relate to your business.
- Uploading videos on Youtube is one of the most effective forms of off site SEO considering Youtube is the second largest search engine next to Google.
- Google reviews are an absolute must for every online business today. The more positive Google reviews you receive the better your chances are of beating your competition.
- Google business listing is one of the best ways to get your business locally recognized. Once you register your business with Google listings your customers have the ability to post reviews and comment on your business. You can also place images of your business, contact details and the hours you’re open.